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What You Will Learn
We give you the tools you need to win in your market!
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EXPANDED NEW MEDIA & DIGITAL MARKETING CURRICULUM:
- Develop an Internet strategy that generates better results through SEO, SEM, Social Media, Video Emails, QR Codes, Microsites and more.
- Learn how to legitimately steer your dealership’s reviews toward the positive and properly address any that are negative.
- Use grassroots marketing to form valuable connections between your dealership and your community.
- Create viral marketing campaigns that will have everyone talking, posting, texting and emailing
their friends, neighbors, relatives and co-workers about your dealership.
- Create microsites that generate more leads for your dealership without using a third party.
- Get our proven checklist to evaluate the core foundation of your Social Media strategy.
- Implement SEO strategies that will move you to the top of organic searches.
- Incorporate the latest digital marketing tools into your traditional media mix.
- Identify when you should and should not pay for online advertising.
Develop a full-scale marketing strategy
by learning how to:
- Identify your dealership’s actual immediate and long-term growth potential.
- Define your real primary, secondary and tertiary selling markets (not your manufacturer’s PMA) so you
can increase conquest sales.
- Capitalize on untapped external and internal marketing opportunities.
- Implement an in-house customer survey system that tells you what you need to know.
- Target the right audience with the right message using the right media.
- Monitor the results of your advertising to accurately measure your ROI.
Build the right media plan for your market
by learning how to:
- Reduce advertising costs without hurting showroom traffic.
- Understand the true effectiveness of your advertising across all
media types.
- Simplify media reports so you can compare “apples-to-apples” and know which media makes sense
for your dealership.
- Use “media math” so you can decide when to cut back and when to invest more.
- Follow “tried and true” rules to produce great ads and commercials.
- Determine which non-traditional media is most important to your dealership.
- Create advertising that separates you from your competition.
Gain an advantage over your competition
by learning how to:
- Anticipate car buying patterns and changing market trends.
- Utilize a proven tool that will increase used car sales and gross profits.
- Avoid the biggest advertising mistakes dealers make.
- Expand on unique internal opportunities to grow your business.
- Take advantage of low-to-no cost marketing ideas that work every time.
- Develop an advanced creative strategy with a long-term, foundational message unique to your dealership.
- Build advanced media buying strategies that will give you more “bang for your buck.”
- Develop a 90-day action plan that outlines your goals.
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